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Wednesday, August 31, 2011

Review of "Back to the Start" animated short

I just watched Back to the Start, a short animation posted on vimeo by John Kelly, made for Chipotle Mexican Grill.

I think this is one of the best animations I've seen in a while. Some things I like about it are:

The camera angles. I like how the camera moves in simple, storytelling-like motions. I particularly like it when the camera travels from above, showing the, industrial path of pork and the environmental consequences.

The modeling and simplicity of the characters. I think that this simplicity is a stylistic one, sought after with the intention of emphasizing the story being told. Plus, it helps bring the focus on the concept of a simple life.

The overall color scheme, which is again in agreement with the message behind the animation.

Overall, a great animation, with lots of things to learn from.

1 comment:

  1. Great animation and great message. Too bad it's for a chain restaurant.....